How to build Instagram stories ideal for business
Instagram stories are one of the
most common and used by platform users, being one of the best ways to grow a
platform account in the number of followers, but also to achieve the visibility
and credibility needed for a product or service.
Furthermore, Instagram stories have
numerous features and tools that allow you to customize this type of
publication by using different stickers, allowing interaction with followers to
grow through many of them. Such functions can even be expanded by using
software developed and designed to increase the degree of story flexibility and
optimize them for subsequent account release.
How to create the best Instagram
stories for businesses If you want to learn how to build Instagram stories that
are great for businesses, we will bring you a set of tips throughout this
article that is very important to keep in mind, because if you have a product
or manage a company profile they will help you when you get the most out of one
of the most relevant and important functions.
Post regularly One of the first
things to keep in mind if you learn how to build Instagram stories that are
ideal for businesses is to be constant in the publications, which doesn't mean
you have to publish a lot of content every day that can even be detrimental because
it might be irritating for some people, but it's important that values post a
minimum of stories every day or wee.
It is very important that your
followers know the company in their day-to-day life without having to imagine
an overwhelming amount of stories that can overwhelm them, as we have
described, and make them walk by. This is why you should publish your followers
regularly but without overloading them.
Distribute published content Another
point of interest when producing user-friendly Instagram stories is to
distribute and distribute the content throughout the day so that followers can
be nurtured with appropriate content, but not at the same time if it is not
shared all day long.
For example, in this way you can
publish three-morning stories, another three in the afternoon and two in the
evening. In any case, it is critical in this sense that you take into account
the hours during which your publications have the highest user traffic, so you
can adapt to your audience and find the best moments to publish.
If you're looking for or need to
post longer clips to what you can with Instagram Stories, it's better to use
Instagram TV, which is a key tool for users to share content in their stories
or account feeds in a simple way, with the benefit that you don't have to think
about uploading videos horizontally or vertically.
Users are gradually using Instagram
TV, but it still does not have the value and significance of getting their
video service from the web. There are, however, many organizations that already
incorporate IGTV into their strategy for content publishing.
Build featured stories or weekly
series On the other hand, you also have to take into account that users can
choose what they want, especially when talking about a company or brand, trying
to create weekly series in which, on a given day of the week, a specific form
of content, whether it is a review or analysis of a product, tips, etc.
In the event that you create weekly
series with some type of content in general, the most advisable thing is to
save them through the highlighted stories on the Instagram profile, including a
title that can be stunning, while at the same time having a cover image which
attracts attention when identifying the product type. It is also important to
arrange the featured stories within a profile, and you should always bear this
in mind, as this will allow all users who enter your profile to better access
your content.
Make promotions and raffles When a
business or an influencer raffle anything, it is common to ask users to catch
the publication and upload it to their articles, this is a good way to generate
a marketing and also very economical incentive, as much exposure will be gained
in return for investing in a service that may be appealing to the public to bypass.
To order to do this, you should
publish a History in which the draw is told and how to participate, in addition
to looking for regulations that are in line with your desires, i.e. allowing
users to follow the account, mention three friends in the publication and
upload the publication to your story by naming the account. Due to all this, it
is possible to buy real Instagram followers and to
achieve great visibility.
